About Jua

 Where care for society and dogs come together  

We believe that every child, regardless of their circumstances, should have the opportunity to thrive, just like the sun rising each day.

Our Commitment: Make dogs shine and kids thrive

Jua was born from a passion for dogs and a desire to make a brighter world. With the name 'Jua,' meaning 'sun' in Swahili ☀, we set out to infuse warmth, light, and hope into children's lives, offering them a fair chance to thrive. Our mission is clear: to illuminate their dreams, much like the sun rising each day. Join us on this illuminating journey, and together, let's make a difference

Together make a difference 
How do we make a difference? Simple. At Jua, we dedicate 50% of our profits to the Happy Kids Kenya Foundation, ensuring that every purchase supports the dreams of underprivileged children. Our unique, handcrafted products are a testament to the care and quality we stand for. We're proud advocates of fair trade practices, and by choosing Jua, you're choosing to light up lives.

Hand-made & unique

Careful craftsmanship
with unique designs
Giving Back

50% of profit directly
to Happy Kids Foundation
Fair-trade

Local creative partners
receive a fair price



Happy Kids Foundation & Projects

At the Happy Kids Foundation, we're on a mission to ensure that 100% of the donations are directed toward building a brighter future for as many children as possible. We believe in transparency and efficiency, covering all overhead expenses ourselves.

We work hand-in-hand with the founders and managers of orphanages and schools, placing an unwavering focus on addressing the most critical needs that create lasting impacts. This includes providing secure shelter, nutritious meals, and quality education, ensuring no child experiences hunger or insecurity.

Our mission goes beyond these basics. We're committed to creating an ecosystem that fosters long-term change. One example is our initiative to cultivate vegetable gardens at the orphanages. These gardens not only provide fresh, healthy food for the children but also create opportunities to sell surplus produce in local markets. We believe in empowering the children and the communities we serve, creating self-sustainable solutions that lead to a brighter future for all

All of us do not have equal talent, but all of us should have an equal opportunity to develop those talents.

John F. Kennedy
We Believe in better

At Jua we strive for a brighter future for children, combine this with our passion for dogs. Together we let dogs shine and give children a fair chance to thrive.

Founders

FounderS

Gijs & Noor

As avid dog lovers, our Jua journey began with the desire to create something truly special for our furry companions. However, we've always believed that businesses have the potential to create a profound (social) impact. 

During our travels we strive to leave every place a little bit better as we found it. The Happy House inspired us, an orphan house with amazing children, dedicated caretakers, and visionary founders, to start doing and giving.

Are you ready to make your dog shine and kids thrive?